International advertising : realities and myths / / edited by John Philip Jones.
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Year of Publication: | 2000 |
Language: | English |
Online Access: | |
Physical Description: | 412 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 0761912444 (acidfree paper) 0761912452 (pbk. : acidfree paper) 9780761912453 9781452264585 |
Hierarchical level: | Monograph |
Statement of Responsibility: | edited by John Philip Jones. |