International advertising : realities and myths / / edited by John Philip Jones.
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| Year of Publication: | 2000 |
| Language: | English |
| Online Access: | |
| Physical Description: | 412 p. :; ill. |
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| 008 | 990518s2000 caua sb 001 0 eng d | ||
| 010 | |z 99006528 | ||
| 020 | |z 0761912444 (acid-free paper) | ||
| 020 | |z 0761912452 (pbk. : acid-free paper) | ||
| 020 | |z 9780761912453 | ||
| 020 | |z 9781452264585 | ||
| 035 | |a (MiAaPQ)500996946 | ||
| 035 | |a (Au-PeEL)EBL996946 | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5823 |b .I59 2000 | |
| 082 | 0 | 4 | |a 659.1 |2 21 |
| 245 | 0 | 0 | |a International advertising |h [electronic resource] : |b realities and myths / |c edited by John Philip Jones. |
| 260 | |a Thousand Oaks, CA : |b Sage Publications, |c c2000. | ||
| 300 | |a 412 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Comparative advertising. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Jones, John Philip. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996946 |z Click to View |