International advertising : realities and myths /

International advertising : realities and myths / / edited by John Philip Jones.

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Jones, John Philip.
ProQuest (Firm)
Year of Publication:2000
Language:English
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Physical Description:412 p. :; ill.
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spelling International advertising [electronic resource] : realities and myths / edited by John Philip Jones.
Thousand Oaks, CA : Sage Publications, c2000.
412 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Advertising media planning.
Comparative advertising.
Electronic books.
Jones, John Philip.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996946 Click to View
language English
format Electronic
eBook
author2 Jones, John Philip.
ProQuest (Firm)
author_facet Jones, John Philip.
ProQuest (Firm)
ProQuest (Firm)
author2_variant j p j jp jpj
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Jones, John Philip.
title International advertising realities and myths /
spellingShingle International advertising realities and myths /
title_sub realities and myths /
title_full International advertising [electronic resource] : realities and myths / edited by John Philip Jones.
title_fullStr International advertising [electronic resource] : realities and myths / edited by John Philip Jones.
title_full_unstemmed International advertising [electronic resource] : realities and myths / edited by John Philip Jones.
title_auth International advertising realities and myths /
title_new International advertising
title_sort international advertising realities and myths /
publisher Sage Publications,
publishDate 2000
physical 412 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 I59 42000
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996946
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 819566961
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is_hierarchy_title International advertising realities and myths /
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