Fables, fashions, and facts about advertising : a study of 28 enduring myths / / John Philip Jones.
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Year of Publication: | 2004 |
Language: | English |
Online Access: | |
Physical Description: | xvii, 310 p. |
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Bibliography: | Includes bibliographical references (p. 245-251) and index. |
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ISBN: | 0761927999 (pbk.) 9780761927990 9781452222097 (ebook) |
Hierarchical level: | Monograph |
Statement of Responsibility: | John Philip Jones. |