Fables, fashions, and facts about advertising : a study of 28 enduring myths / / John Philip Jones.
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Year of Publication: | 2004 |
Language: | English |
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Physical Description: | xvii, 310 p. |
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500996420 |
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Jones, John Philip. Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones. Thousand Oaks, Calif. ; London : Sage, c2004. xvii, 310 p. Includes bibliographical references (p. 245-251) and index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Advertising. Industrial publicity. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996420 Click to View |
language |
English |
format |
Electronic eBook |
author |
Jones, John Philip. |
spellingShingle |
Jones, John Philip. Fables, fashions, and facts about advertising a study of 28 enduring myths / |
author_facet |
Jones, John Philip. ProQuest (Firm) ProQuest (Firm) |
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j p j jp jpj |
author2 |
ProQuest (Firm) |
author2_role |
TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Jones, John Philip. |
title |
Fables, fashions, and facts about advertising a study of 28 enduring myths / |
title_sub |
a study of 28 enduring myths / |
title_full |
Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones. |
title_fullStr |
Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones. |
title_full_unstemmed |
Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones. |
title_auth |
Fables, fashions, and facts about advertising a study of 28 enduring myths / |
title_new |
Fables, fashions, and facts about advertising |
title_sort |
fables, fashions, and facts about advertising a study of 28 enduring myths / |
publisher |
Sage, |
publishDate |
2004 |
physical |
xvii, 310 p. |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5823 |
callnumber-sort |
HF 45823 J7172 42004 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996420 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
659 - Advertising & public relations |
dewey-full |
659.1 |
dewey-sort |
3659.1 |
dewey-raw |
659.1 |
dewey-search |
659.1 |
oclc_num |
809771903 |
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Fables, fashions, and facts about advertising a study of 28 enduring myths / |
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