Fables, fashions, and facts about advertising : a study of 28 enduring myths / / John Philip Jones.

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Year of Publication:2004
Language:English
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Physical Description:xvii, 310 p.
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record_format marc
spelling Jones, John Philip.
Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones.
Thousand Oaks, Calif. ; London : Sage, c2004.
xvii, 310 p.
Includes bibliographical references (p. 245-251) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Industrial publicity.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996420 Click to View
language English
format Electronic
eBook
author Jones, John Philip.
spellingShingle Jones, John Philip.
Fables, fashions, and facts about advertising a study of 28 enduring myths /
author_facet Jones, John Philip.
ProQuest (Firm)
ProQuest (Firm)
author_variant j p j jp jpj
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Jones, John Philip.
title Fables, fashions, and facts about advertising a study of 28 enduring myths /
title_sub a study of 28 enduring myths /
title_full Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones.
title_fullStr Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones.
title_full_unstemmed Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones.
title_auth Fables, fashions, and facts about advertising a study of 28 enduring myths /
title_new Fables, fashions, and facts about advertising
title_sort fables, fashions, and facts about advertising a study of 28 enduring myths /
publisher Sage,
publishDate 2004
physical xvii, 310 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 J7172 42004
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996420
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 809771903
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is_hierarchy_title Fables, fashions, and facts about advertising a study of 28 enduring myths /
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