Fables, fashions, and facts about advertising : a study of 28 enduring myths / / John Philip Jones.
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| TeilnehmendeR: | |
| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 310 p. |
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| 008 | 030613s2004 cau sb 001 0 eng d | ||
| 010 | |z 2003013582 | ||
| 020 | |z 0761927999 (pbk.) | ||
| 020 | |z 9780761927990 | ||
| 020 | |z 9781452222097 (ebook) | ||
| 035 | |a (MiAaPQ)500996420 | ||
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| 035 | |a (CaPaEBR)ebr10582143 | ||
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| 035 | |a (OCoLC)809771903 | ||
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| 050 | 4 | |a HF5823 |b .J7172 2004 | |
| 082 | 0 | 4 | |a 659.1 |2 21 |
| 100 | 1 | |a Jones, John Philip. | |
| 245 | 1 | 0 | |a Fables, fashions, and facts about advertising |h [electronic resource] : |b a study of 28 enduring myths / |c John Philip Jones. |
| 260 | |a Thousand Oaks, Calif. ; |a London : |b Sage, |c c2004. | ||
| 300 | |a xvii, 310 p. | ||
| 504 | |a Includes bibliographical references (p. 245-251) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Industrial publicity. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996420 |z Click to View |