When ads work : new proof that advertising triggers sales /

When ads work : new proof that advertising triggers sales / / John Philip Jones.

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ProQuest (Firm)
Jones, John Philip.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2007
Edition:2nd ed.
Language:English
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Physical Description:xix, 209 p. :; ill.
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(CaPaEBR)ebr10178045
(OCoLC)169873525
collection bib_alma
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record_format marc
spelling Jones, John Philip.
When ads work [electronic resource] : new proof that advertising triggers sales / John Philip Jones.
2nd ed.
Armonk, N.Y. : Sharpe, c2007.
xix, 209 p. : ill.
Includes bibliographical references and index.
The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising Case studies.
Sales promotion Case studies.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2005314 Click to View
language English
format Electronic
eBook
author Jones, John Philip.
spellingShingle Jones, John Philip.
When ads work new proof that advertising triggers sales /
The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research.
author_facet Jones, John Philip.
ProQuest (Firm)
ProQuest (Firm)
author_variant j p j jp jpj
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Jones, John Philip.
title When ads work new proof that advertising triggers sales /
title_sub new proof that advertising triggers sales /
title_full When ads work [electronic resource] : new proof that advertising triggers sales / John Philip Jones.
title_fullStr When ads work [electronic resource] : new proof that advertising triggers sales / John Philip Jones.
title_full_unstemmed When ads work [electronic resource] : new proof that advertising triggers sales / John Philip Jones.
title_auth When ads work new proof that advertising triggers sales /
title_new When ads work
title_sort when ads work new proof that advertising triggers sales /
publisher Sharpe,
publishDate 2007
physical xix, 209 p. : ill.
edition 2nd ed.
contents The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 J719 42007
genre Electronic books.
genre_facet Case studies.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2005314
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 169873525
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is_hierarchy_title When ads work new proof that advertising triggers sales /
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