Persuasive signs : the semiotics of advertising / / by Ron Beasley, Marcel Danesi.
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| Year of Publication: | 2002 |
| Language: | English |
| Series: | Approaches to applied semiotics ;
4 |
| Online Access: | |
| Physical Description: | xi, 193 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. [175]-190) and index. |
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| ISBN: | 3110173409 (cloth : alk. paper) 3110173417 (pbk. : alk. paper) 9783110173406 9783110888003 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | by Ron Beasley, Marcel Danesi. |