Persuasive signs : the semiotics of advertising /

Persuasive signs : the semiotics of advertising / / by Ron Beasley, Marcel Danesi.

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ProQuest (Firm)
Beasley, Ron, 1945-
TeilnehmendeR:
Danesi, Marcel, 1946-
ProQuest (Firm)
Year of Publication:2002
Language:English
Series:Approaches to applied semiotics ; 4
Online Access:
Physical Description:xi, 193 p. :; ill.
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record_format marc
spelling Beasley, Ron, 1945-
Persuasive signs [electronic resource] : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
Berlin ; New York : Mouton de Gruyter, 2002.
xi, 193 p. : ill.
Approaches to applied semiotics ; 4
Includes bibliographical references (p. [175]-190) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Signs and symbols.
Semiotics.
Electronic books.
Danesi, Marcel, 1946-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=935796 Click to View
language English
format Electronic
eBook
author Beasley, Ron, 1945-
spellingShingle Beasley, Ron, 1945-
Persuasive signs the semiotics of advertising /
Approaches to applied semiotics ;
author_facet Beasley, Ron, 1945-
Danesi, Marcel, 1946-
ProQuest (Firm)
ProQuest (Firm)
author_variant r b rb
author2 Danesi, Marcel, 1946-
ProQuest (Firm)
author2_variant m d md
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Beasley, Ron, 1945-
title Persuasive signs the semiotics of advertising /
title_sub the semiotics of advertising /
title_full Persuasive signs [electronic resource] : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
title_fullStr Persuasive signs [electronic resource] : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
title_full_unstemmed Persuasive signs [electronic resource] : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
title_auth Persuasive signs the semiotics of advertising /
title_new Persuasive signs
title_sort persuasive signs the semiotics of advertising /
series Approaches to applied semiotics ;
series2 Approaches to applied semiotics ;
publisher Mouton de Gruyter,
publishDate 2002
physical xi, 193 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 B3725 42002
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=935796
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1/01/4
dewey-sort 3659.1 11 14
dewey-raw 659.1/01/4
dewey-search 659.1/01/4
oclc_num 843635316
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is_hierarchy_title Persuasive signs the semiotics of advertising /
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