Persuasive signs : the semiotics of advertising / / by Ron Beasley, Marcel Danesi.
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| TeilnehmendeR: | |
| Year of Publication: | 2002 |
| Language: | English |
| Series: | Approaches to applied semiotics ;
4 |
| Online Access: | |
| Physical Description: | xi, 193 p. :; ill. |
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| 020 | |z 3110173409 (cloth : alk. paper) | ||
| 020 | |z 3110173417 (pbk. : alk. paper) | ||
| 020 | |z 9783110173406 | ||
| 020 | |z 9783110888003 | ||
| 035 | |a (MiAaPQ)500935796 | ||
| 035 | |a (Au-PeEL)EBL935796 | ||
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| 035 | |a (OCoLC)843635316 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5823 |b .B3725 2002 | |
| 082 | 0 | 4 | |a 659.1/01/4 |2 21 |
| 100 | 1 | |a Beasley, Ron, |d 1945- | |
| 245 | 1 | 0 | |a Persuasive signs |h [electronic resource] : |b the semiotics of advertising / |c by Ron Beasley, Marcel Danesi. |
| 260 | |a Berlin ; |a New York : |b Mouton de Gruyter, |c 2002. | ||
| 300 | |a xi, 193 p. : |b ill. | ||
| 490 | 0 | |a Approaches to applied semiotics ; |v 4 | |
| 504 | |a Includes bibliographical references (p. [175]-190) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Signs and symbols. | |
| 650 | 0 | |a Semiotics. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Danesi, Marcel, |d 1946- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=935796 |z Click to View |