Beyond advertising : : creating value through all customer touchpoints / / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (288 pages) :; illustrations, graphs |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781119170457 9781119074205 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network. |