Beyond advertising : : creating value through all customer touchpoints / / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (288 pages) :; illustrations, graphs |
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| 008 | 160419t20162016njua ob 001 0 eng d | ||
| 020 | |z 9781119170457 | ||
| 020 | |a 9781119074205 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5004389006 | ||
| 035 | |a (Au-PeEL)EBL4389006 | ||
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| 050 | 4 | |a HF5823 |b .W546 2015 | |
| 082 | 0 | |a 659.1 |2 23 | |
| 100 | 1 | |a Wind, Yoram, |e author. | |
| 245 | 1 | 0 | |a Beyond advertising : |b creating value through all customer touchpoints / |c Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c 2016. | |
| 264 | 4 | |c 2016 | |
| 300 | |a 1 online resource (288 pages) : |b illustrations, graphs | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed April 19, 2016). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Customer relations. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Hays, Catharine, |d 1958- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Wind, Yoram. |t Beyond advertising : creating value through all customer touchpoints. |d Hoboken, New Jersey : Wiley, c2016 |h xxiv, 26 pages |z 9781119170457 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4389006 |z Click to View |