Beyond advertising : : creating value through all customer touchpoints /

Beyond advertising : : creating value through all customer touchpoints / / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.

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Bibliographic Details
VerfasserIn:
Wind, Yoram,
Hays, Catharine, 1958-
TeilnehmendeR:
Hays, Catharine, 1958-
Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2016.
2016
Year of Publication:2016
Language:English
Online Access:
Physical Description:1 online resource (288 pages) :; illustrations, graphs
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ctrlnum (MiAaPQ)5004389006
(Au-PeEL)EBL4389006
(CaPaEBR)ebr11202661
(CaONFJC)MIL895575
(OCoLC)939262178
collection bib_alma
record_format marc
spelling Wind, Yoram, author.
Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.
Hoboken, New Jersey : Wiley, 2016.
2016
1 online resource (288 pages) : illustrations, graphs
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed April 19, 2016).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Communication in marketing.
Customer relations.
Electronic books.
Hays, Catharine, 1958- author.
Print version: Wind, Yoram. Beyond advertising : creating value through all customer touchpoints. Hoboken, New Jersey : Wiley, c2016 xxiv, 26 pages 9781119170457
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4389006 Click to View
language English
format eBook
author Wind, Yoram,
Hays, Catharine, 1958-
spellingShingle Wind, Yoram,
Hays, Catharine, 1958-
Beyond advertising : creating value through all customer touchpoints /
author_facet Wind, Yoram,
Hays, Catharine, 1958-
Hays, Catharine, 1958-
author_variant y w yw
c h ch
author_role VerfasserIn
VerfasserIn
author2 Hays, Catharine, 1958-
author2_role TeilnehmendeR
author_sort Wind, Yoram,
title Beyond advertising : creating value through all customer touchpoints /
title_sub creating value through all customer touchpoints /
title_full Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.
title_fullStr Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.
title_full_unstemmed Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.
title_auth Beyond advertising : creating value through all customer touchpoints /
title_new Beyond advertising :
title_sort beyond advertising : creating value through all customer touchpoints /
publisher Wiley,
publishDate 2016
physical 1 online resource (288 pages) : illustrations, graphs
isbn 9781119074205
9781119170457
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 W546 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4389006
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 939262178
work_keys_str_mv AT windyoram beyondadvertisingcreatingvaluethroughallcustomertouchpoints
AT hayscatharine beyondadvertisingcreatingvaluethroughallcustomertouchpoints
status_str n
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(Au-PeEL)EBL4389006
(CaPaEBR)ebr11202661
(CaONFJC)MIL895575
(OCoLC)939262178
is_hierarchy_title Beyond advertising : creating value through all customer touchpoints /
author2_original_writing_str_mv noLinkedField
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