Persuasive Signs : : The Semiotics of Advertising / / Ron Beasley, Marcel Danesi.

• Superior document: Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1
• VerfasserIn: Beasley, Ron,; Danesi, Marcel,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter Mouton, , [2010]; ©2002
• Year of Publication: 2010
• Edition: Reprint 2010
• Language: English
• Series: Approaches to Applied Semiotics [AAS] , 4
• Physical Description: 1 online resource (193 p.) :; Num. tab.
• Other title: Frontmatter --; Chapter I Advertising as social discourse --; Chapter II Creating recognizability for the product --; Chapter III Creating textuality --; Chapter IV Advertising and culture --; Appendix: Exercises for classroom or personal study use --; Glossary of technical terms --; Works cited and general bibliography --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9783110888003; 9783110238570; 9783110238457; 9783110636970; 9783110742961; 9783110233940
• ISSN: 1612-6769
• DOI: 10.1515/9783110888003
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Ron Beasley, Marcel Danesi.

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.