Persuasive Signs : : The Semiotics of Advertising /

Persuasive Signs : : The Semiotics of Advertising / / Ron Beasley, Marcel Danesi.

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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspira...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1
VerfasserIn:
Beasley, Ron,
Danesi, Marcel,
Place / Publishing House:Berlin ;, Boston : : De Gruyter Mouton, , [2010]
©2002
Year of Publication:2010
Edition:Reprint 2010
Language:English
Series:Approaches to Applied Semiotics [AAS] , 4
Online Access:
Physical Description:1 online resource (193 p.) :; Num. tab.
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Table of Contents:
  • Frontmatter
  • Chapter I Advertising as social discourse
  • Chapter II Creating recognizability for the product
  • Chapter III Creating textuality
  • Chapter IV Advertising and culture
  • Appendix: Exercises for classroom or personal study use
  • Glossary of technical terms
  • Works cited and general bibliography
  • Index

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