Persuasive Signs : : The Semiotics of Advertising / / Ron Beasley, Marcel Danesi.
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspira...
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Superior document: | Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 |
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Place / Publishing House: | Berlin ;, Boston : : De Gruyter Mouton, , [2010] ©2002 |
Year of Publication: | 2010 |
Edition: | Reprint 2010 |
Language: | English |
Series: | Approaches to Applied Semiotics [AAS] ,
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Physical Description: | 1 online resource (193 p.) :; Num. tab. |
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Beasley, Ron, author. aut http://id.loc.gov/vocabulary/relators/aut Persuasive Signs : The Semiotics of Advertising / Ron Beasley, Marcel Danesi. Reprint 2010 Berlin ; Boston : De Gruyter Mouton, [2010] ©2002 1 online resource (193 p.) : Num. tab. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Approaches to Applied Semiotics [AAS] , 1612-6769 ; 4 Frontmatter -- Chapter I Advertising as social discourse -- Chapter II Creating recognizability for the product -- Chapter III Creating textuality -- Chapter IV Advertising and culture -- Appendix: Exercises for classroom or personal study use -- Glossary of technical terms -- Works cited and general bibliography -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) Advertising. Semiotics. Signs and symbols. Semiotik. Werbung. LANGUAGE ARTS & DISCIPLINES / Linguistics / General. bisacsh Danesi, Marcel, author. aut http://id.loc.gov/vocabulary/relators/aut Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 9783110238570 Title is part of eBook package: De Gruyter DGBA Backlist Linguistics and Semiotics 2000-2014 (EN) 9783110238457 Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics 2000 - 2014 9783110636970 ZDB-23-DLS Title is part of eBook package: De Gruyter De Gruyter Mouton Backlist 2000-2015 9783110742961 Title is part of eBook package: De Gruyter E-DITION: BEST OF LINGUISTICS 9783110233940 ZDB-23-DGO print 9783110173406 https://doi.org/10.1515/9783110888003 https://www.degruyter.com/isbn/9783110888003 Cover https://www.degruyter.com/document/cover/isbn/9783110888003/original |
language |
English |
format |
eBook |
author |
Beasley, Ron, Beasley, Ron, Danesi, Marcel, |
spellingShingle |
Beasley, Ron, Beasley, Ron, Danesi, Marcel, Persuasive Signs : The Semiotics of Advertising / Approaches to Applied Semiotics [AAS] , Frontmatter -- Chapter I Advertising as social discourse -- Chapter II Creating recognizability for the product -- Chapter III Creating textuality -- Chapter IV Advertising and culture -- Appendix: Exercises for classroom or personal study use -- Glossary of technical terms -- Works cited and general bibliography -- Index |
author_facet |
Beasley, Ron, Beasley, Ron, Danesi, Marcel, Danesi, Marcel, Danesi, Marcel, |
author_variant |
r b rb r b rb m d md |
author_role |
VerfasserIn VerfasserIn VerfasserIn |
author2 |
Danesi, Marcel, Danesi, Marcel, |
author2_variant |
m d md |
author2_role |
VerfasserIn VerfasserIn |
author_sort |
Beasley, Ron, |
title |
Persuasive Signs : The Semiotics of Advertising / |
title_sub |
The Semiotics of Advertising / |
title_full |
Persuasive Signs : The Semiotics of Advertising / Ron Beasley, Marcel Danesi. |
title_fullStr |
Persuasive Signs : The Semiotics of Advertising / Ron Beasley, Marcel Danesi. |
title_full_unstemmed |
Persuasive Signs : The Semiotics of Advertising / Ron Beasley, Marcel Danesi. |
title_auth |
Persuasive Signs : The Semiotics of Advertising / |
title_alt |
Frontmatter -- Chapter I Advertising as social discourse -- Chapter II Creating recognizability for the product -- Chapter III Creating textuality -- Chapter IV Advertising and culture -- Appendix: Exercises for classroom or personal study use -- Glossary of technical terms -- Works cited and general bibliography -- Index |
title_new |
Persuasive Signs : |
title_sort |
persuasive signs : the semiotics of advertising / |
series |
Approaches to Applied Semiotics [AAS] , |
series2 |
Approaches to Applied Semiotics [AAS] , |
publisher |
De Gruyter Mouton, |
publishDate |
2010 |
physical |
1 online resource (193 p.) : Num. tab. Issued also in print. |
edition |
Reprint 2010 |
contents |
Frontmatter -- Chapter I Advertising as social discourse -- Chapter II Creating recognizability for the product -- Chapter III Creating textuality -- Chapter IV Advertising and culture -- Appendix: Exercises for classroom or personal study use -- Glossary of technical terms -- Works cited and general bibliography -- Index |
isbn |
9783110888003 9783110238570 9783110238457 9783110636970 9783110742961 9783110233940 9783110173406 |
issn |
1612-6769 ; |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5823 |
callnumber-sort |
HF 45823 B3725 42002EB |
url |
https://doi.org/10.1515/9783110888003 https://www.degruyter.com/isbn/9783110888003 https://www.degruyter.com/document/cover/isbn/9783110888003/original |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
659 - Advertising & public relations |
dewey-full |
659.1014 |
dewey-sort |
3659.1014 |
dewey-raw |
659.1014 |
dewey-search |
659.1014 |
doi_str_mv |
10.1515/9783110888003 |
oclc_num |
979734943 |
work_keys_str_mv |
AT beasleyron persuasivesignsthesemioticsofadvertising AT danesimarcel persuasivesignsthesemioticsofadvertising |
status_str |
n |
ids_txt_mv |
(DE-B1597)55878 (OCoLC)979734943 |
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cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 Title is part of eBook package: De Gruyter DGBA Backlist Linguistics and Semiotics 2000-2014 (EN) Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics 2000 - 2014 Title is part of eBook package: De Gruyter De Gruyter Mouton Backlist 2000-2015 Title is part of eBook package: De Gruyter E-DITION: BEST OF LINGUISTICS |
is_hierarchy_title |
Persuasive Signs : The Semiotics of Advertising / |
container_title |
Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 |
author2_original_writing_str_mv |
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