Persuasive Signs : : The Semiotics of Advertising /

Persuasive Signs : : The Semiotics of Advertising / / Ron Beasley, Marcel Danesi.

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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspira...

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Superior document:Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1
VerfasserIn:
Beasley, Ron,
Danesi, Marcel,
Place / Publishing House:Berlin ;, Boston : : De Gruyter Mouton, , [2010]
©2002
Year of Publication:2010
Edition:Reprint 2010
Language:English
Series:Approaches to Applied Semiotics [AAS] , 4
Online Access:
Physical Description:1 online resource (193 p.) :; Num. tab.
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id 9783110888003
ctrlnum (DE-B1597)55878
(OCoLC)979734943
collection bib_alma
record_format marc
spelling Beasley, Ron, author. aut http://id.loc.gov/vocabulary/relators/aut
Persuasive Signs : The Semiotics of Advertising / Ron Beasley, Marcel Danesi.
Reprint 2010
Berlin ; Boston : De Gruyter Mouton, [2010]
©2002
1 online resource (193 p.) : Num. tab.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Approaches to Applied Semiotics [AAS] , 1612-6769 ; 4
Frontmatter -- Chapter I Advertising as social discourse -- Chapter II Creating recognizability for the product -- Chapter III Creating textuality -- Chapter IV Advertising and culture -- Appendix: Exercises for classroom or personal study use -- Glossary of technical terms -- Works cited and general bibliography -- Index
restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Issued also in print.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023)
Advertising.
Semiotics.
Signs and symbols.
Semiotik.
Werbung.
LANGUAGE ARTS & DISCIPLINES / Linguistics / General. bisacsh
Danesi, Marcel, author. aut http://id.loc.gov/vocabulary/relators/aut
Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 9783110238570
Title is part of eBook package: De Gruyter DGBA Backlist Linguistics and Semiotics 2000-2014 (EN) 9783110238457
Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics 2000 - 2014 9783110636970 ZDB-23-DLS
Title is part of eBook package: De Gruyter De Gruyter Mouton Backlist 2000-2015 9783110742961
Title is part of eBook package: De Gruyter E-DITION: BEST OF LINGUISTICS 9783110233940 ZDB-23-DGO
print 9783110173406
https://doi.org/10.1515/9783110888003
https://www.degruyter.com/isbn/9783110888003
Cover https://www.degruyter.com/document/cover/isbn/9783110888003/original
language English
format eBook
author Beasley, Ron,
Beasley, Ron,
Danesi, Marcel,
spellingShingle Beasley, Ron,
Beasley, Ron,
Danesi, Marcel,
Persuasive Signs : The Semiotics of Advertising /
Approaches to Applied Semiotics [AAS] ,
Frontmatter --
Chapter I Advertising as social discourse --
Chapter II Creating recognizability for the product --
Chapter III Creating textuality --
Chapter IV Advertising and culture --
Appendix: Exercises for classroom or personal study use --
Glossary of technical terms --
Works cited and general bibliography --
Index
author_facet Beasley, Ron,
Beasley, Ron,
Danesi, Marcel,
Danesi, Marcel,
Danesi, Marcel,
author_variant r b rb
r b rb
m d md
author_role VerfasserIn
VerfasserIn
VerfasserIn
author2 Danesi, Marcel,
Danesi, Marcel,
author2_variant m d md
author2_role VerfasserIn
VerfasserIn
author_sort Beasley, Ron,
title Persuasive Signs : The Semiotics of Advertising /
title_sub The Semiotics of Advertising /
title_full Persuasive Signs : The Semiotics of Advertising / Ron Beasley, Marcel Danesi.
title_fullStr Persuasive Signs : The Semiotics of Advertising / Ron Beasley, Marcel Danesi.
title_full_unstemmed Persuasive Signs : The Semiotics of Advertising / Ron Beasley, Marcel Danesi.
title_auth Persuasive Signs : The Semiotics of Advertising /
title_alt Frontmatter --
Chapter I Advertising as social discourse --
Chapter II Creating recognizability for the product --
Chapter III Creating textuality --
Chapter IV Advertising and culture --
Appendix: Exercises for classroom or personal study use --
Glossary of technical terms --
Works cited and general bibliography --
Index
title_new Persuasive Signs :
title_sort persuasive signs : the semiotics of advertising /
series Approaches to Applied Semiotics [AAS] ,
series2 Approaches to Applied Semiotics [AAS] ,
publisher De Gruyter Mouton,
publishDate 2010
physical 1 online resource (193 p.) : Num. tab.
Issued also in print.
edition Reprint 2010
contents Frontmatter --
Chapter I Advertising as social discourse --
Chapter II Creating recognizability for the product --
Chapter III Creating textuality --
Chapter IV Advertising and culture --
Appendix: Exercises for classroom or personal study use --
Glossary of technical terms --
Works cited and general bibliography --
Index
isbn 9783110888003
9783110238570
9783110238457
9783110636970
9783110742961
9783110233940
9783110173406
issn 1612-6769 ;
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 B3725 42002EB
url https://doi.org/10.1515/9783110888003
https://www.degruyter.com/isbn/9783110888003
https://www.degruyter.com/document/cover/isbn/9783110888003/original
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1014
dewey-sort 3659.1014
dewey-raw 659.1014
dewey-search 659.1014
doi_str_mv 10.1515/9783110888003
oclc_num 979734943
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status_str n
ids_txt_mv (DE-B1597)55878
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carrierType_str_mv cr
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Title is part of eBook package: De Gruyter DGBA Backlist Linguistics and Semiotics 2000-2014 (EN)
Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics 2000 - 2014
Title is part of eBook package: De Gruyter De Gruyter Mouton Backlist 2000-2015
Title is part of eBook package: De Gruyter E-DITION: BEST OF LINGUISTICS
is_hierarchy_title Persuasive Signs : The Semiotics of Advertising /
container_title Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1
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