How advertising works : the role of research / / edited by John Philip Jones.
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| TeilnehmendeR: | |
| Year of Publication: | 1998 |
| Language: | English |
| Online Access: | |
| Physical Description: | 358 p. :; ill. |
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| Bibliography: | Includes bibliographical references and indexes. |
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| ISBN: | 0761912401 (acidfree paper) 076191241X (pbk. : acidfree paper) 9780761912415 9781452267562 (ebook) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by John Philip Jones. |