How advertising works : the role of research / / edited by John Philip Jones.
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Year of Publication: | 1998 |
Language: | English |
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Physical Description: | 358 p. :; ill. |
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500997055 |
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How advertising works [electronic resource] : the role of research / edited by John Philip Jones. Thousand Oaks, Calif. : Sage Publications, c1998. 358 p. : ill. Includes bibliographical references and indexes. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Advertising Research. Advertising. Electronic books. Jones, John Philip. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=997055 Click to View |
language |
English |
format |
Electronic eBook |
author2 |
Jones, John Philip. ProQuest (Firm) |
author_facet |
Jones, John Philip. ProQuest (Firm) ProQuest (Firm) |
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j p j jp jpj |
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TeilnehmendeR TeilnehmendeR |
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ProQuest (Firm) |
author_sort |
Jones, John Philip. |
title |
How advertising works the role of research / |
spellingShingle |
How advertising works the role of research / |
title_sub |
the role of research / |
title_full |
How advertising works [electronic resource] : the role of research / edited by John Philip Jones. |
title_fullStr |
How advertising works [electronic resource] : the role of research / edited by John Philip Jones. |
title_full_unstemmed |
How advertising works [electronic resource] : the role of research / edited by John Philip Jones. |
title_auth |
How advertising works the role of research / |
title_new |
How advertising works |
title_sort |
how advertising works the role of research / |
publisher |
Sage Publications, |
publishDate |
1998 |
physical |
358 p. : ill. |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5823 |
callnumber-sort |
HF 45823 H58 41998 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=997055 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
659 - Advertising & public relations |
dewey-full |
659.1 |
dewey-sort |
3659.1 |
dewey-raw |
659.1 |
dewey-search |
659.1 |
oclc_num |
809773871 |
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How advertising works the role of research / |
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