How advertising works : the role of research /

How advertising works : the role of research / / edited by John Philip Jones.

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ProQuest (Firm)
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Jones, John Philip.
ProQuest (Firm)
Year of Publication:1998
Language:English
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Physical Description:358 p. :; ill.
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spelling How advertising works [electronic resource] : the role of research / edited by John Philip Jones.
Thousand Oaks, Calif. : Sage Publications, c1998.
358 p. : ill.
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising Research.
Advertising.
Electronic books.
Jones, John Philip.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=997055 Click to View
language English
format Electronic
eBook
author2 Jones, John Philip.
ProQuest (Firm)
author_facet Jones, John Philip.
ProQuest (Firm)
ProQuest (Firm)
author2_variant j p j jp jpj
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Jones, John Philip.
title How advertising works the role of research /
spellingShingle How advertising works the role of research /
title_sub the role of research /
title_full How advertising works [electronic resource] : the role of research / edited by John Philip Jones.
title_fullStr How advertising works [electronic resource] : the role of research / edited by John Philip Jones.
title_full_unstemmed How advertising works [electronic resource] : the role of research / edited by John Philip Jones.
title_auth How advertising works the role of research /
title_new How advertising works
title_sort how advertising works the role of research /
publisher Sage Publications,
publishDate 1998
physical 358 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 H58 41998
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=997055
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 809773871
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is_hierarchy_title How advertising works the role of research /
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