Underdog advertising : proven principles to compete and win against the giants in any industry / / Paul W. Flowers.
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| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 214 p. :; ill. . |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 1933285222 (pbk. : alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Paul W. Flowers. |