Underdog advertising : proven principles to compete and win against the giants in any industry / / Paul W. Flowers.
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| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 214 p. :; ill. . |
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| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 050725s2006 txua sb 001 0 eng | ||
| 010 | |z 2005931296 | ||
| 020 | |z 1933285222 (pbk. : alk. paper) | ||
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| 035 | |a (CaPaEBR)ebr10229694 | ||
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| 035 | |a (OCoLC)815571297 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5823 |b .F55 2006 | |
| 082 | 0 | 4 | |a 659.1/13 |2 22 |
| 100 | 1 | |a Flowers, Paul W. | |
| 245 | 1 | 0 | |a Underdog advertising |h [electronic resource] : |b proven principles to compete and win against the giants in any industry / |c Paul W. Flowers. |
| 260 | |a Dallas, Tex. : |b Brown Books, |c c2006. | ||
| 300 | |a x, 214 p. : |b ill. . | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising campaigns. | |
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=346009 |z Click to View |