Underdog advertising : proven principles to compete and win against the giants in any industry /

Underdog advertising : proven principles to compete and win against the giants in any industry / / Paul W. Flowers.

Saved in:
Bibliographic Details
:
ProQuest (Firm)
Flowers, Paul W.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2006
Language:English
Online Access:
Physical Description:x, 214 p. :; ill. .
Tags: Add Tag
No Tags, Be the first to tag this record!
id 500346009
ctrlnum (MiAaPQ)500346009
(Au-PeEL)EBL346009
(CaPaEBR)ebr10229694
(CaONFJC)MIL137736
(OCoLC)815571297
collection bib_alma
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01322nam a2200361 a 4500</leader><controlfield tag="001">500346009</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">050725s2006 txua sb 001 0 eng </controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2005931296</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1933285222 (pbk. : alk. paper)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)500346009</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL346009</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10229694</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL137736</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)815571297</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5823</subfield><subfield code="b">.F55 2006</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">659.1/13</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Flowers, Paul W.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Underdog advertising</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">proven principles to compete and win against the giants in any industry /</subfield><subfield code="c">Paul W. Flowers.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Dallas, Tex. :</subfield><subfield code="b">Brown Books,</subfield><subfield code="c">c2006.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">x, 214 p. :</subfield><subfield code="b">ill. .</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising campaigns.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=346009</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>
record_format marc
spelling Flowers, Paul W.
Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.
Dallas, Tex. : Brown Books, c2006.
x, 214 p. : ill. .
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Advertising campaigns.
Marketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=346009 Click to View
language English
format Electronic
eBook
author Flowers, Paul W.
spellingShingle Flowers, Paul W.
Underdog advertising proven principles to compete and win against the giants in any industry /
author_facet Flowers, Paul W.
ProQuest (Firm)
ProQuest (Firm)
author_variant p w f pw pwf
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Flowers, Paul W.
title Underdog advertising proven principles to compete and win against the giants in any industry /
title_sub proven principles to compete and win against the giants in any industry /
title_full Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.
title_fullStr Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.
title_full_unstemmed Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.
title_auth Underdog advertising proven principles to compete and win against the giants in any industry /
title_new Underdog advertising
title_sort underdog advertising proven principles to compete and win against the giants in any industry /
publisher Brown Books,
publishDate 2006
physical x, 214 p. : ill. .
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 F55 42006
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=346009
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1/13
dewey-sort 3659.1 213
dewey-raw 659.1/13
dewey-search 659.1/13
oclc_num 815571297
work_keys_str_mv AT flowerspaulw underdogadvertisingprovenprinciplestocompeteandwinagainstthegiantsinanyindustry
AT proquestfirm underdogadvertisingprovenprinciplestocompeteandwinagainstthegiantsinanyindustry
status_str n
ids_txt_mv (MiAaPQ)500346009
(Au-PeEL)EBL346009
(CaPaEBR)ebr10229694
(CaONFJC)MIL137736
(OCoLC)815571297
is_hierarchy_title Underdog advertising proven principles to compete and win against the giants in any industry /
author2_original_writing_str_mv noLinkedField
_version_ 1792330683861958656

Similar Items