Advertising account planning : a practical guide / / Larry D. Kelley and Donald W. Jugenheimer.
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| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 156 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 0765617293 (cloth : alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Larry D. Kelley and Donald W. Jugenheimer. |