The new advertising : : branding, content, and consumer relationships in the data-driven social media era / / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
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| Place / Publishing House: | Santa Barbara, California ;, Denver, Colorado : : Praeger,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (845 pages) |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781440833427 9781440833434 (ebook) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. |