The new advertising : : branding, content, and consumer relationships in the data-driven social media era /

The new advertising : : branding, content, and consumer relationships in the data-driven social media era / / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.

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Bibliographic Details
TeilnehmendeR:
Brown, Ruth E.,
Jones, Valerie K.,
Wang, Ming,
Schultz, Don E.,
Tobaccowala, Rishad,
Place / Publishing House:Santa Barbara, California ;, Denver, Colorado : : Praeger,, 2016.
2016
Year of Publication:2016
Language:English
Online Access:
Physical Description:1 online resource (845 pages)
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ctrlnum (MiAaPQ)5004694052
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(CaPaEBR)ebr11269623
(CaONFJC)MIL956428
(OCoLC)959151110
collection bib_alma
record_format marc
spelling The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
Santa Barbara, California ; Denver, Colorado : Praeger, 2016.
2016
1 online resource (845 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Internet advertising.
Internet marketing.
Social media.
Electronic books.
Brown, Ruth E., editor.
Jones, Valerie K., editor.
Wang, Ming, editor.
Schultz, Don E., writer of foreword.
Tobaccowala, Rishad, writer of foreword.
Print version: New advertising : branding, content, and consumer relationships in the data-driven social media era. Santa Barbara, California ; Denver, Colorado : Praeger, c2016 2 volumes (various paging) 9781440833427 2016017533
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4694052 Click to View
language English
format eBook
author2 Brown, Ruth E.,
Jones, Valerie K.,
Wang, Ming,
Schultz, Don E.,
Tobaccowala, Rishad,
author_facet Brown, Ruth E.,
Jones, Valerie K.,
Wang, Ming,
Schultz, Don E.,
Tobaccowala, Rishad,
author2_variant r e b re reb
v k j vk vkj
m w mw
d e s de des
r t rt
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_sort Schultz, Don E.,
title The new advertising : branding, content, and consumer relationships in the data-driven social media era /
spellingShingle The new advertising : branding, content, and consumer relationships in the data-driven social media era /
Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.
title_sub branding, content, and consumer relationships in the data-driven social media era /
title_full The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
title_fullStr The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
title_full_unstemmed The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
title_auth The new advertising : branding, content, and consumer relationships in the data-driven social media era /
title_new The new advertising :
title_sort the new advertising : branding, content, and consumer relationships in the data-driven social media era /
publisher Praeger,
publishDate 2016
physical 1 online resource (845 pages)
contents Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.
isbn 9781440833434 (e-book)
9781440833427
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 N447 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4694052
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 959151110
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AT schultzdone thenewadvertisingbrandingcontentandconsumerrelationshipsinthedatadrivensocialmediaera
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