The new advertising : : branding, content, and consumer relationships in the data-driven social media era / / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
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Place / Publishing House: | Santa Barbara, California ;, Denver, Colorado : : Praeger,, 2016. 2016 |
Year of Publication: | 2016 |
Language: | English |
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Physical Description: | 1 online resource (845 pages) |
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Table of Contents:
- Volume 1. Traditional Advertising Transformed
- Volume 2. New Media, New Uses, New Metrics.