The new advertising : : branding, content, and consumer relationships in the data-driven social media era / / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
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| Place / Publishing House: | Santa Barbara, California ;, Denver, Colorado : : Praeger,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (845 pages) |
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| 007 | cr cnu|||||||| | ||
| 008 | 161006t20162016cau ob 001 0 eng d | ||
| 020 | |z 9781440833427 | ||
| 020 | |a 9781440833434 (e-book) | ||
| 035 | |a (MiAaPQ)5004694052 | ||
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| 050 | 4 | |a HF5823 |b .N447 2016 | |
| 082 | 0 | |a 659.1 |2 23 | |
| 245 | 0 | 4 | |a The new advertising : |b branding, content, and consumer relationships in the data-driven social media era / |c Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. |
| 264 | 1 | |a Santa Barbara, California ; |a Denver, Colorado : |b Praeger, |c 2016. | |
| 264 | 4 | |c 2016 | |
| 300 | |a 1 online resource (845 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics. | |
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Brown, Ruth E., |e editor. | |
| 700 | 1 | |a Jones, Valerie K., |e editor. | |
| 700 | 1 | |a Wang, Ming, |e editor. | |
| 700 | 1 | |a Schultz, Don E., |e writer of foreword. | |
| 700 | 1 | |a Tobaccowala, Rishad, |e writer of foreword. | |
| 776 | 0 | 8 | |i Print version: |t New advertising : branding, content, and consumer relationships in the data-driven social media era. |d Santa Barbara, California ; Denver, Colorado : Praeger, c2016 |h 2 volumes (various paging) |z 9781440833427 |w 2016017533 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4694052 |z Click to View |