Perception of visual advertising in different media : : from attention to distraction, persuasion, preference and memory / / topic editors, Jaana Simola, Jukka Hyönä and Jarmo Kuisma.

• Author: Jaana Simola
• TeilnehmendeR: Simola, Jaana,; Hyönä, J.; Kuisma, Jarmo,
• Place / Publishing House: [Lausanne, Switzerland] : : Frontiers Media SA,, 2015.
• Year of Publication: 2015
• Language: English
• Series: Frontiers Research Topics,
• Physical Description: 1 online resource (124 pages).

This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognit...