Marketing plans : how to prepare them, how to use them /

Marketing plans : how to prepare them, how to use them / / Malcolm McDonald, Hugh Wilson.

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Bibliographic Details
:	ProQuest (Firm) McDonald, Malcolm.
TeilnehmendeR:	Wilson, Hugh, 1962- ProQuest (Firm)
Year of Publication:	2011
Edition:	7th ed.
Language:	English
Online Access:	https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=706779
Physical Description:	xvi, 573 p. :; ill. (some col.)
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