The new rules of marketing & PR : : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott.
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Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2017. 2017 |
Year of Publication: | 2017 |
Edition: | Sixth edition. |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (427 pages) :; illustrations |
Notes: | Includes index. |
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Other title: | New rules of marketing and PR |
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ISBN: | 9781119362418 9781119362449 |
Hierarchical level: | Monograph |
Statement of Responsibility: | David Meerman Scott. |