The new rules of marketing & PR : : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

The new rules of marketing & PR : : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott.

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VerfasserIn:
Scott, David Meerman,
Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2017.
2017
Year of Publication:2017
Edition:Sixth edition.
Language:English
Online Access:
Physical Description:1 online resource (427 pages) :; illustrations
Notes:Includes index.
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ctrlnum (MiAaPQ)5004915575
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(CaPaEBR)ebr11412603
(CaONFJC)MIL1021885
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collection bib_alma
record_format marc
spelling Scott, David Meerman, author.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
New rules of marketing and PR
Sixth edition.
Hoboken, New Jersey : Wiley, 2017.
2017
1 online resource (427 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Internet in public relations.
Electronic books.
Print version: Scott, David Meerman. New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. Sixth edition. Hoboken, New Jersey : Wiley, c2017 xxi, 426 pages 9781119362418 2017019099
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4915575 Click to View
language English
format eBook
author Scott, David Meerman,
spellingShingle Scott, David Meerman,
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
author_facet Scott, David Meerman,
author_variant d m s dm dms
author_role VerfasserIn
author_sort Scott, David Meerman,
title The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
title_sub how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
title_full The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
title_fullStr The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
title_full_unstemmed The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
title_auth The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
title_alt New rules of marketing and PR
title_new The new rules of marketing & PR :
title_sort the new rules of marketing & pr : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
publisher Wiley,
publishDate 2017
physical 1 online resource (427 pages) : illustrations
edition Sixth edition.
isbn 9781119362449
9781119362418
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 S368 42017
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4915575
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.872
dewey-sort 3658.872
dewey-raw 658.872
dewey-search 658.872
oclc_num 994859091
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AT scottdavidmeerman newrulesofmarketingandpr
AT scottdavidmeerman newrulesofmarketingprhowtousesocialmediaonlinevideomobileapplicationsblogsnewsreleasesandviralmarketingtoreachbuyersdirectly
status_str n
ids_txt_mv (MiAaPQ)5004915575
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is_hierarchy_title The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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