Buyer personas : : how to gain insight into your customer's expectations, align your marketing strategies, and win more business / / Adele Revella.
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Series: | The New Rules Series
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| Online Access: | |
| Physical Description: | 1 online resource (241 pages) :; illustrations (some color), photographs. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781118961506 9781118961650 9781118961667 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Adele Revella. |