Marketing plans : : how to prepare them, how to profit from them / / Malcolm McDonald, Hugh Wilson.
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| Place / Publishing House: | Hoboken : : Wiley,, 2016. |
| Year of Publication: | 2016 |
| Edition: | Eighth edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (643 pages) :; color illustrations |
| Notes: | Revised edition of the authors' Marketing plans, 2011. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781119217176 9781119217183 9781119217138 9781119217138 (pbk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Malcolm McDonald, Hugh Wilson. |