Market segmentation : how to do it and how to profit from it / / Malcolm McDonald and Ian Dunbar.
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| Year of Publication: | 2012 |
| Edition: | Rev. 4th ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xxi, 490 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781118432679 (pbk.) 9781118432747 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Malcolm McDonald and Ian Dunbar. |