Market segmentation : how to do it and how to profit from it / / Malcolm McDonald and Ian Dunbar.
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Edition: | Rev. 4th ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xxi, 490 p. :; ill. |
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| 010 | |z 2012023996 | ||
| 020 | |z 9781118432679 (pbk.) | ||
| 020 | |a 9781118432747 (electronic bk.) | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.127 |b .M33 2012 | |
| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Market segmentation |h [electronic resource] : |b how to do it and how to profit from it / |c Malcolm McDonald and Ian Dunbar. |
| 250 | |a Rev. 4th ed. | ||
| 260 | |a Chichester : |b John Wiley & Sons, Ltd., |c 2012. | ||
| 300 | |a xxi, 490 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Market segmentation. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Dunbar, Ian. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1040905 |z Click to View |