Market segmentation : how to do it and how to profit from it /

Market segmentation : how to do it and how to profit from it / / Malcolm McDonald and Ian Dunbar.

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ProQuest (Firm)
McDonald, Malcolm.
TeilnehmendeR:
Dunbar, Ian.
ProQuest (Firm)
Year of Publication:2012
Edition:Rev. 4th ed.
Language:English
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Physical Description:xxi, 490 p. :; ill.
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record_format marc
spelling McDonald, Malcolm.
Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
Rev. 4th ed.
Chichester : John Wiley & Sons, Ltd., 2012.
xxi, 490 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Market segmentation.
Electronic books.
Dunbar, Ian.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1040905 Click to View
language English
format Electronic
eBook
author McDonald, Malcolm.
spellingShingle McDonald, Malcolm.
Market segmentation how to do it and how to profit from it /
author_facet McDonald, Malcolm.
Dunbar, Ian.
ProQuest (Firm)
ProQuest (Firm)
author_variant m m mm
author2 Dunbar, Ian.
ProQuest (Firm)
author2_variant i d id
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort McDonald, Malcolm.
title Market segmentation how to do it and how to profit from it /
title_sub how to do it and how to profit from it /
title_full Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
title_fullStr Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
title_full_unstemmed Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
title_auth Market segmentation how to do it and how to profit from it /
title_new Market segmentation
title_sort market segmentation how to do it and how to profit from it /
publisher John Wiley & Sons, Ltd.,
publishDate 2012
physical xxi, 490 p. : ill.
edition Rev. 4th ed.
isbn 9781118432747 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.127 M33 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1040905
illustrated Illustrated
oclc_num 795645179
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