Marketing plans : how to prepare them, how to use them / / Malcolm McDonald, Hugh Wilson.
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| TeilnehmendeR: | |
| Year of Publication: | 2011 |
| Edition: | 7th ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xvi, 573 p. :; ill. (some col.) |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 0470669977 9780470669976 9780470670163 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Malcolm McDonald, Hugh Wilson. |