Marketing plans : how to prepare them, how to use them / / Malcolm McDonald, Hugh Wilson.
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Year of Publication: | 2011 |
Edition: | 7th ed. |
Language: | English |
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Physical Description: | xvi, 573 p. :; ill. (some col.) |
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McDonald, Malcolm. Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. 7th ed. Chichester, West Sussex, U.K. : Wiley, 2011. xvi, 573 p. : ill. (some col.) Includes bibliographical references and index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing Management. Marketing Planning. Electronic books. Wilson, Hugh, 1962- ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=706779 Click to View |
language |
English |
format |
Electronic eBook |
author |
McDonald, Malcolm. |
spellingShingle |
McDonald, Malcolm. Marketing plans how to prepare them, how to use them / |
author_facet |
McDonald, Malcolm. Wilson, Hugh, 1962- ProQuest (Firm) ProQuest (Firm) |
author_variant |
m m mm |
author2 |
Wilson, Hugh, 1962- ProQuest (Firm) |
author2_variant |
h w hw |
author2_role |
TeilnehmendeR TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
McDonald, Malcolm. |
title |
Marketing plans how to prepare them, how to use them / |
title_sub |
how to prepare them, how to use them / |
title_full |
Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. |
title_fullStr |
Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. |
title_full_unstemmed |
Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. |
title_auth |
Marketing plans how to prepare them, how to use them / |
title_new |
Marketing plans |
title_sort |
marketing plans how to prepare them, how to use them / |
publisher |
Wiley, |
publishDate |
2011 |
physical |
xvi, 573 p. : ill. (some col.) |
edition |
7th ed. |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
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HF5415 |
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HF 45415.13 M255 42011 |
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Electronic books. |
genre_facet |
Electronic books. |
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https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=706779 |
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Illustrated |
oclc_num |
755982651 |
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Marketing plans how to prepare them, how to use them / |
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