Marketing plans : how to prepare them, how to use them /

Marketing plans : how to prepare them, how to use them / / Malcolm McDonald, Hugh Wilson.

Saved in:
Bibliographic Details
:
ProQuest (Firm)
McDonald, Malcolm.
TeilnehmendeR:
Wilson, Hugh, 1962-
ProQuest (Firm)
Year of Publication:2011
Edition:7th ed.
Language:English
Online Access:
Physical Description:xvi, 573 p. :; ill. (some col.)
Tags: Add Tag
No Tags, Be the first to tag this record!
id 500706779
ctrlnum (MiAaPQ)500706779
(Au-PeEL)EBL706779
(CaPaEBR)ebr10510522
(CaONFJC)MIL337173
(OCoLC)755982651
collection bib_alma
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01377nam a2200385Ia 4500</leader><controlfield tag="001">500706779</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">101202s2011 enka sb 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2010050393</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0470669977</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780470669976</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780470670163</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)500706779</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL706779</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10510522</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL337173</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)755982651</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.13</subfield><subfield code="b">.M255 2011</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McDonald, Malcolm.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing plans</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">how to prepare them, how to use them /</subfield><subfield code="c">Malcolm McDonald, Hugh Wilson.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">7th ed.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Chichester, West Sussex, U.K. :</subfield><subfield code="b">Wiley,</subfield><subfield code="c">2011.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvi, 573 p. :</subfield><subfield code="b">ill. (some col.)</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Planning.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wilson, Hugh,</subfield><subfield code="d">1962-</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=706779</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>
record_format marc
spelling McDonald, Malcolm.
Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
7th ed.
Chichester, West Sussex, U.K. : Wiley, 2011.
xvi, 573 p. : ill. (some col.)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Marketing Planning.
Electronic books.
Wilson, Hugh, 1962-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=706779 Click to View
language English
format Electronic
eBook
author McDonald, Malcolm.
spellingShingle McDonald, Malcolm.
Marketing plans how to prepare them, how to use them /
author_facet McDonald, Malcolm.
Wilson, Hugh, 1962-
ProQuest (Firm)
ProQuest (Firm)
author_variant m m mm
author2 Wilson, Hugh, 1962-
ProQuest (Firm)
author2_variant h w hw
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort McDonald, Malcolm.
title Marketing plans how to prepare them, how to use them /
title_sub how to prepare them, how to use them /
title_full Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
title_fullStr Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
title_full_unstemmed Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
title_auth Marketing plans how to prepare them, how to use them /
title_new Marketing plans
title_sort marketing plans how to prepare them, how to use them /
publisher Wiley,
publishDate 2011
physical xvi, 573 p. : ill. (some col.)
edition 7th ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 M255 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=706779
illustrated Illustrated
oclc_num 755982651
work_keys_str_mv AT mcdonaldmalcolm marketingplanshowtopreparethemhowtousethem
AT wilsonhugh marketingplanshowtopreparethemhowtousethem
AT proquestfirm marketingplanshowtopreparethemhowtousethem
status_str n
ids_txt_mv (MiAaPQ)500706779
(Au-PeEL)EBL706779
(CaPaEBR)ebr10510522
(CaONFJC)MIL337173
(OCoLC)755982651
is_hierarchy_title Marketing plans how to prepare them, how to use them /
author2_original_writing_str_mv noLinkedField
noLinkedField
_version_ 1792330714694287361

Similar Items