Customer winback : how to recapture lost customers and keep them loyal / / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
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| Superior document: | The Jossey-Bass business & management series |
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| Year of Publication: | 2001 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Jossey-Bass business & management series.
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| Online Access: | |
| Physical Description: | xxii, 314 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 291-301) and indexes. |
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| ISBN: | 0787946672 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers. |