Customer winback : how to recapture lost customers and keep them loyal / / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
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Superior document: | The Jossey-Bass business & management series |
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TeilnehmendeR: | |
Year of Publication: | 2001 |
Edition: | 1st ed. |
Language: | English |
Series: | Jossey-Bass business & management series.
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Online Access: | |
Physical Description: | xxii, 314 p. :; ill. |
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035 | |a (Au-PeEL)EBL120499 | ||
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035 | |a (OCoLC)49414831 | ||
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050 | 4 | |a HF5415.5 |b .G753 2001 | |
082 | 0 | 4 | |a 658.8/12 |2 21 |
100 | 1 | |a Griffin, Jill. | |
245 | 1 | 0 | |a Customer winback |h [electronic resource] : |b how to recapture lost customers and keep them loyal / |c Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers. |
250 | |a 1st ed. | ||
260 | |a San Francisco : |b Jossey-Bass, |c c2001. | ||
300 | |a xxii, 314 p. : |b ill. | ||
490 | 1 | |a The Jossey-Bass business & management series | |
504 | |a Includes bibliographical references (p. 291-301) and indexes. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Customer loyalty. | |
650 | 0 | |a Customer services. | |
650 | 0 | |a Customer relations. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Lowenstein, Michael W., |d 1942- | |
710 | 2 | |a ProQuest (Firm) | |
830 | 0 | |a Jossey-Bass business & management series. | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=120499 |z Click to View |