Customer winback : how to recapture lost customers and keep them loyal / / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.

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Superior document:The Jossey-Bass business & management series
:
TeilnehmendeR:
Year of Publication:2001
Edition:1st ed.
Language:English
Series:Jossey-Bass business & management series.
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Physical Description:xxii, 314 p. :; ill.
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record_format marc
spelling Griffin, Jill.
Customer winback [electronic resource] : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
1st ed.
San Francisco : Jossey-Bass, c2001.
xxii, 314 p. : ill.
The Jossey-Bass business & management series
Includes bibliographical references (p. 291-301) and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Customer loyalty.
Customer services.
Customer relations.
Electronic books.
Lowenstein, Michael W., 1942-
ProQuest (Firm)
Jossey-Bass business & management series.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=120499 Click to View
language English
format Electronic
eBook
author Griffin, Jill.
spellingShingle Griffin, Jill.
Customer winback how to recapture lost customers and keep them loyal /
The Jossey-Bass business & management series
author_facet Griffin, Jill.
Lowenstein, Michael W., 1942-
ProQuest (Firm)
ProQuest (Firm)
author_variant j g jg
author2 Lowenstein, Michael W., 1942-
ProQuest (Firm)
author2_variant m w l mw mwl
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Griffin, Jill.
title Customer winback how to recapture lost customers and keep them loyal /
title_sub how to recapture lost customers and keep them loyal /
title_full Customer winback [electronic resource] : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
title_fullStr Customer winback [electronic resource] : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
title_full_unstemmed Customer winback [electronic resource] : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
title_auth Customer winback how to recapture lost customers and keep them loyal /
title_new Customer winback
title_sort customer winback how to recapture lost customers and keep them loyal /
series The Jossey-Bass business & management series
series2 The Jossey-Bass business & management series
publisher Jossey-Bass,
publishDate 2001
physical xxii, 314 p. : ill.
edition 1st ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.5 G753 42001
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=120499
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/12
dewey-sort 3658.8 212
dewey-raw 658.8/12
dewey-search 658.8/12
oclc_num 49414831
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