Handbook of market segmentation : : strategic targeting for business and technology firms / / Art Weinstein.
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| Place / Publishing House: | New York : : Haworth Press,, [2004] 2004 |
| Year of Publication: | 2004 |
| Edition: | Third edition. |
| Language: | English |
| Series: | Haworth series in segmented, targeted, and customized marketing
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| Online Access: | |
| Physical Description: | 1 online resource (260 pages) :; illustrations. |
| Notes: | Rev. ed. of: Market segmentation. Rev. ed. c1994. |
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| Other title: | Market segmentation. |
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| Bibliography: | Includes bibliographical references pages (225-232) and index. |
| ISBN: | 0789021560 (alk. paper) 0789021579 (soft : alk. paper) 9780789021564 9780203862483 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Art Weinstein. |