Handbook of market segmentation : : strategic targeting for business and technology firms / / Art Weinstein.
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Place / Publishing House: | New York : : Haworth Press,, [2004] 2004 |
Year of Publication: | 2004 |
Edition: | Third edition. |
Language: | English |
Series: | Haworth series in segmented, targeted, and customized marketing
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Online Access: | |
Physical Description: | 1 online resource (260 pages) :; illustrations. |
Notes: | Rev. ed. of: Market segmentation. Rev. ed. c1994. |
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Table of Contents:
- part I. Segmentation planning
- part II. Business segmentation bases
- part III. Implementing segmentation strategy
- part IV. Segmentation strategy cases.