Creating market insight : how firms create value from market understanding / / Brian D Smith, Paul G. Raspin.
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| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | ix, 318 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. [303]-307) and indexes. |
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| ISBN: | 9780470986530 (cloth) 0470986530 (cloth) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Brian D Smith, Paul G. Raspin. |