Creating market insight : how firms create value from market understanding /

Creating market insight : how firms create value from market understanding / / Brian D Smith, Paul G. Raspin.

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ProQuest (Firm)
Smith, Brian D. 1961-
TeilnehmendeR:
Raspin, Paul G.
ProQuest (Firm)
Year of Publication:2008
Language:English
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Physical Description:ix, 318 p. :; ill.
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(CaONFJC)MIL234980
(OCoLC)609849149
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record_format marc
spelling Smith, Brian D. (Brian David), 1961-
Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.
ix, 318 p. : ill.
Includes bibliographical references (p. [303]-307) and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Marketing Planning.
Problem solving.
Organizational effectiveness.
Electronic books.
Raspin, Paul G.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=470339 Click to View
language English
format Electronic
eBook
author Smith, Brian D. 1961-
spellingShingle Smith, Brian D. 1961-
Creating market insight how firms create value from market understanding /
author_facet Smith, Brian D. 1961-
Raspin, Paul G.
ProQuest (Firm)
ProQuest (Firm)
author_variant b d s bd bds
author_fuller (Brian David),
author2 Raspin, Paul G.
ProQuest (Firm)
author2_variant p g r pg pgr
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Smith, Brian D. 1961-
title Creating market insight how firms create value from market understanding /
title_sub how firms create value from market understanding /
title_full Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
title_fullStr Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
title_full_unstemmed Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
title_auth Creating market insight how firms create value from market understanding /
title_new Creating market insight
title_sort creating market insight how firms create value from market understanding /
publisher John Wiley & Sons,
publishDate 2008
physical ix, 318 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 S594 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=470339
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/02
dewey-sort 3658.8 12
dewey-raw 658.8/02
dewey-search 658.8/02
oclc_num 609849149
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is_hierarchy_title Creating market insight how firms create value from market understanding /
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