Creating market insight : how firms create value from market understanding / / Brian D Smith, Paul G. Raspin.
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | ix, 318 p. :; ill. |
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| 050 | 4 | |a HF5415.13 |b .S594 2008 | |
| 082 | 0 | 4 | |a 658.8/02 |2 22 |
| 100 | 1 | |a Smith, Brian D. |q (Brian David), |d 1961- | |
| 245 | 1 | 0 | |a Creating market insight |h [electronic resource] : |b how firms create value from market understanding / |c Brian D Smith, Paul G. Raspin. |
| 260 | |a Chichester, England ; |a Hoboken, NJ : |b John Wiley & Sons, |c c2008. | ||
| 300 | |a ix, 318 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [303]-307) and indexes. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Planning. | |
| 650 | 0 | |a Problem solving. | |
| 650 | 0 | |a Organizational effectiveness. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Raspin, Paul G. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=470339 |z Click to View |