Handbook of market segmentation : : strategic targeting for business and technology firms / / Art Weinstein.
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| Place / Publishing House: | New York : : Haworth Press,, [2004] 2004 |
| Year of Publication: | 2004 |
| Edition: | Third edition. |
| Language: | English |
| Series: | Haworth series in segmented, targeted, and customized marketing
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| Online Access: | |
| Physical Description: | 1 online resource (260 pages) :; illustrations. |
| Notes: | Rev. ed. of: Market segmentation. Rev. ed. c1994. |
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| 020 | |z 9780789021564 | ||
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| 100 | 1 | |a Weinstein, Art. | |
| 245 | 1 | 0 | |a Handbook of market segmentation : |b strategic targeting for business and technology firms / |c Art Weinstein. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a New York : |b Haworth Press, |c [2004] | |
| 264 | 4 | |c 2004 | |
| 300 | |a 1 online resource (260 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 440 | 0 | |a Haworth series in segmented, targeted, and customized marketing | |
| 500 | |a Rev. ed. of: Market segmentation. Rev. ed. c1994. | ||
| 504 | |a Includes bibliographical references pages (225-232) and index. | ||
| 505 | 0 | |a part I. Segmentation planning -- part II. Business segmentation bases -- part III. Implementing segmentation strategy -- part IV. Segmentation strategy cases. | |
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Psychographics. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Weinstein, Art. |t Market segmentation. | |
| 776 | 0 | 8 | |i Print version: |a Weinstein, Art. |t Handbook of market segmentation : strategic targeting for business and technology firms. |d New York : Haworth Press, [2004] |h xviii, 241 pages ; 23 cm. |k Haworth series in segmented, targeted, and customized marketing |z 9780789021564 |w (DLC) 2003023392 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=244211 |z Click to View |