Social media metrics : how to measure and optimize your marketing investment / / Jim Sterne.
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Year of Publication: | 2010 |
Language: | English |
Online Access: | |
Physical Description: | xxxi, 240 p. |
Notes: | Includes index. |
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ISBN: | 9780470583784 (cloth) |
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Hierarchical level: | Monograph |
Statement of Responsibility: | Jim Sterne. |