Social media metrics : how to measure and optimize your marketing investment /

Social media metrics : how to measure and optimize your marketing investment / / Jim Sterne.

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ProQuest (Firm)
Sterne, Jim, 1955-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2010
Language:English
Online Access:
Physical Description:xxxi, 240 p.
Notes:Includes index.
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record_format marc
spelling Sterne, Jim, 1955-
Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.
Hoboken, N.J. : Wiley, c2010.
xxxi, 240 p.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Social media Economic aspects.
Marketing research.
Online social networks Economic aspects.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=510225 Click to View
language English
format Electronic
eBook
author Sterne, Jim, 1955-
spellingShingle Sterne, Jim, 1955-
Social media metrics how to measure and optimize your marketing investment /
author_facet Sterne, Jim, 1955-
ProQuest (Firm)
ProQuest (Firm)
author_variant j s js
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Sterne, Jim, 1955-
title Social media metrics how to measure and optimize your marketing investment /
title_sub how to measure and optimize your marketing investment /
title_full Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.
title_fullStr Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.
title_full_unstemmed Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.
title_auth Social media metrics how to measure and optimize your marketing investment /
title_new Social media metrics
title_sort social media metrics how to measure and optimize your marketing investment /
publisher Wiley,
publishDate 2010
physical xxxi, 240 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 S7419 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=510225
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/72
dewey-sort 3658.8 272
dewey-raw 658.8/72
dewey-search 658.8/72
oclc_num 609861544
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is_hierarchy_title Social media metrics how to measure and optimize your marketing investment /
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