Social media metrics : how to measure and optimize your marketing investment / / Jim Sterne.
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Year of Publication: | 2010 |
Language: | English |
Online Access: | |
Physical Description: | xxxi, 240 p. |
Notes: | Includes index. |
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100 | 1 | |a Sterne, Jim, |d 1955- | |
245 | 1 | 0 | |a Social media metrics |h [electronic resource] : |b how to measure and optimize your marketing investment / |c Jim Sterne. |
260 | |a Hoboken, N.J. : |b Wiley, |c c2010. | ||
300 | |a xxxi, 240 p. | ||
500 | |a Includes index. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Internet marketing. | |
650 | 0 | |a Social media |x Economic aspects. | |
650 | 0 | |a Marketing research. | |
650 | 0 | |a Online social networks |x Economic aspects. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=510225 |z Click to View |