Marketing plans for service businesses : a complete guide / / Malcolm McDonald and Adrian Payne.
Saved in:
| : | |
|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 2006 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xiv, 401 p. :; ill. |
| Notes: | Previous ed.: published as Marketing planning for services. 1996. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Other title: | Marketing planning for services. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 075066746X 9780750667463 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Malcolm McDonald and Adrian Payne. |